The Librandi winery is headquartered in Cirò Marina, on the Ionian coast. Librandi has grown grapes for four generations and in the 50s began bottling as well. Through a lengthy process the Librandi have made a commitment to increasing the value of a wine growing region. Their example testifies that the future of wine-growing in this area lies in the ability to marry tradition and innovation.To reach the objective of becoming part of the oenological elite in Italy the Librandi have successfully set forth on the road of experimentation –planting international vines, and then through the valorisation of the local winegrowing heritage.